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eBusiness Certificate

GES 206 -- 200 hours

Course Outline

Unit 1

• Pros & Cons of Starting an Online Business
• Considerations when Designing and Building a Website
Unit 2
• Search Engines, Shopping Bots
• Marketing, Traffic Reports, Ratings
• Venture Capital Information
Unit 3
• Website Design and Build
• Tools and Artwork
Unit 4
• Website Creation
Unit 5
• Customer Service
• Business Plan Overview
Unit 6
• Integrity, Mission, Values
• Business Plan, Part 1
Unit 7
• Financing
• Market Research
• Business Structure
• Business Plan, Part 2
Unit 8
• Offering Credit
• Employees, Benefits & Policies
Unit 9
• Computers, Software, Hardware
• Business Insurance
• Business Plan, Part 3
Unit 10
• Marketing Plan Development
• Public Relations Customer Service
• Business Plan, Part 4
Unit 11
• Bookkeeping
• Financial Statements
• Business Plan, Part 5
Unit 12
• Financial Management
• Taxes
• Inventory
• Business Plan, Part 6
Unit 13
• Project Plan Development




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