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Fitness Business Management

GES 403 -- 260 hours

Course Objectives

By completing Fitness Business Management, students will:
● Identify the skill-sets and competencies that the fitness manager needs in order to be a successful entrepreneur, owner, or department head.
● Understand the financial status necessary to be a successful business entity in the fitness industry
● Learn business concepts including purchasing, contractual agreements, risk management and negligence, technology issues, and other fiscal concerns
● Identify how branding influences, discovers, and creates a demand for fitness services and products
● Understand customer relationship management methods
● Understand sales techniques in fitness
● Explore the profession as a potential career choice with the optional field internship experience.
● Prepare to work as a fitness manager or business owner in the health and fitness industry



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